Last updated: July 2026
CheerAssist ("CheerAssist", "we", "us") operates https://cheerassist.app. This policy explains what we collect and why.
Information we collect
- Account data: your email address and a securely hashed password.
- Preferences: the teams and leagues you follow and your display settings.
- Usage & device data: standard log and cookie data (e.g. pages viewed) used to keep the app working and to show ads.
- Approximate location: once per visit we look up an approximate city, region and country from your IP address. We store that city name, its region and country code, and the coordinates of the city centre — never a street address, and never your device's GPS. Everyone in the same city is recorded at the same point. We use it to suggest local teams if you're browsing without an account, and, in aggregate, to see which cities the app is used in. The IP-to-city result is cached for up to seven days; we do not store your IP address alongside your activity.
We do not sell your personal information.
How we use it
- To run your account and show you the games and cheer recommendations for your teams.
- To pick sensible starting teams for guests, from the browser's time zone, then approximate location, then overall popularity.
- To understand, in aggregate, how many people use CheerAssist and which cities they're in. These are counts by city — never a record of an individual's movements.
- To keep you signed in ("remember me") and remember your settings.
- To display advertising that keeps CheerAssist free.
Advertising & cookies
CheerAssist uses Google AdSense to show ads. Google and its partners use cookies and similar technologies to serve ads based on your visits to this and other sites. You can learn about and control this at
Google Ads & cookies and
Google Ad Settings.
In the EEA/UK you will be asked for your ad-consent choices before personalized ads are shown. You can earn ad-free time in the app by sharing CheerAssist.
Sports data
Game schedules and standings come from third-party sports data providers. CheerAssist is an independent fan app and is not affiliated with, endorsed by, or sponsored by any league or team.
Data retention & your choices
We keep your account data until you ask us to delete it. To access or delete your account, email us at support@cheerassist.app.
Children
CheerAssist is not directed to children under 13, and we do not knowingly collect their data.
Changes
We may update this policy; material changes will be posted on this page.
Contact
Questions? Email support@cheerassist.app.
About CheerAssist